Kalles Empire
If you reside in the Copenhagen area, chances are you’ve seen the little green mobile coffee vendors from “Kalles Kaffe”.
VOOM, the owner of “Kalles Kaffe” was expanding into mobile ice cream, cocktail/smoothies and beer (!!!), and needed new logos for these franchise branches. They approached Supertusch where I worked with the assignment.
The assignment was to keep the overall design of the original “Kalles Kaffe”-logo with its font and cartoony feel, and create logos for the new “Kalles Is”, “Kalles Cocktails & Smoothies” and “Kalles Øl”.
The results are shown below. I decided to make the logos a little more cartoony and bubble gummy, a decision that “Kalles Kaffe” agreed with and really liked.
Finally I created three new color schemes for VOOMs website, and implemented the new logos.
I also created a new logo for VOOM, but this was ultimately turned down.
